The Lab

Design Layout Branding Marketing

For internal use only.

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Theme Layout

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Color Palette

Establishing and using colors consistently.

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Brand Personality Matrix

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Brand Essence

Three words that serve the greatest breadth to allow teams freedom and mobility when articulating the brand to others.

<"Words not used literally. Words are thematic.">

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Keyword Priority List

SEO & SEM

• 1 Real Estate
• 2 Residential
• 3 Location: San Leandro, East Bay, Bay Area
• 4 Type of category: Real Estate
• Sample #1 Real Estate Agency | Homes For Sale | Listing Agent
• Sample #2 Residential Construction | Contractor

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Copywriting Word List

Used for title, subtitle and body copy purposes.

• 1 Real Estate
• 2 Residential
• 3 Homes For Sale
• 4 San Leandro
• 5 Community
• 6 East Bay